ROLE OUTLINE
Knowledge:
- Display a mastery of media fundamentals across all channels.
- Show a keen interest in and knowledge of emerging trends across the media landscape.
- Demonstrate proficiency with industry systems/tools (TGI, GWI, Ebiquity)
- Support ideation, meet regularly with Media Owners and keep up to date with industry news, so that you
are abreast of developments and can talk confidently to clients about new, innovative solutions and in
doing so, continue to push the boundaries of their marketing so that we are consistently delivering the
most effective solutions for them
Strategic thinking:
- Understand the client’s business, the industry in which they operate, their business and campaign
objectives and the difference between those two. Understand clients and appropriately respond to client
needs. effective media plans and talk confidently about them with a client. Create insightful PCAs and
ensure that their learnings follow through into future campaigns.
Buying:
- Comfortable with using booking systems and billing processes so that invoices are sent out and paid on
time. Should also have an eye on commercial opportunities, from barter to short-term offers, in order to
leverage maximum value for both the client and the business.
Ideation:
- Thinking a little differently when it comes to problem-solving, to design innovative, creative solutions
and delivering them to clients in an engaging and coherent way.
Team building:
- Supervise, mentor and grow Executive Planners, and Apprentices.
REQUIREMENTS:
- Media planning experience required across digital & offline media.
- Strong Excel and PowerPoint skills are required.
- Experience working within Google Campaign Manager and ideally FlashTalking.
- Strong Communication and presentation skills
- Impeccable attention to detail, particularly with numeracy.
- Impeccable organizational skills, comfortable with multitasking and working across multiple projects simultaneously
- Experience planning and working with all traditional and digital channels including Paid Social, Paid Search, OLV, Programmatic Display, OOH, print, broadcast etc.